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My apologies for the pretentious title.  I will try to keep this one short.  I’ve put together a short list of required readings for anyone thinking about jumping into the internet-startup world.

A little backstory:  I wrote this post out of frustration about a person I did business with a while back.  We started an internet related side project just because we had mutual friends and both thought “hey, we should start something together”.  The problem was, the project was in my industry, not his.  I quickly learned that he was content acting like the kid in school who never did any work during group projects.  Although he tried to talk the talk (“game driven design” this, “revenue based business model”, that), it was clear that he had no desire to actually learn about what we were doing.

After weeks of trying to get him caught up on some basic principles I wrote this list.  I’ve since fired this person and only work with people who know what they are talking about (Whoa, there goes the pretentiousness again! Sorry!). Anyway, here is the VERY BASIC (and probably obvious to most of you) list:

The internet-startup world is an incredibly exciting place!  Reading the above literature will stoke your excitement and make you less of an a*shole!  This is just the tip of the iceberg.

Photo:  Sebastiano Pitruzzello

  • http://bubblewaretechnology.com/ Dave Gill

     Nice post. I would add the books, “The 22 Immutable Laws of Marketing” and “First, Break All the Rules: What the World’s Greatest Managers Do Differently”.  My rationale is as following: the old yet still important book of marketing teaches rules that are integral to a products success.  Also in the start-up world, you will need to manage people effectively hence the second book.

    Austin- after reading several of your blogs, it appears that you are for VC/Angel funding.  The addition of Rework/Getting Real surprised me as 37 signals is in favor of bootstrapping over funding.  I would be very curious on your stance of bootstrapping vs. funding and why.

  • Austin Evarts

    Thank you for your comment, Dave. These are great additions! I love The 22 Immutable Laws of Marketing. I’ve got it in audio format and often listen to it when I’m traveling. I would say Zag falls in that genre as well – another gem.

    I’m actually very “pro bootstrapping”. Creating a viable, revenue generating business from the beginning is extremely honorable in my opinion. It wasn’t until recently that I started to see real benefit in the VC/Angel route. My two main reasons for this are:

    1) It allows you to work solely on what you love. A lot of times, taking on investment means the difference between doing consulting work or focussing 100% on your startup.

    2) In truly innovative projects, getting to market first is very important. Capital, for obvious reasons, definitely aids that.

    All that being said, if you bootstrap a Minimum Viable Product, as Eric Ries calls it, and THEN realize that you need to take on investment, it definitely won’t hurt your case.

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