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The power of the crowd (Photo: Anirudh Koul)

Whether deciding on a company name, logo, or web page design, we all want some outside feedback.  Unfortunately, sending out sample logos and keeping track of everyone’s feedback can be extremely time consuming and quite frankly, a pain in the ass.  I found a great method that streamlines the external feedback process and therefore your decision making.

Make an online survey!

This post explains, step by step, how to make a quick (and free) online survey (see example here).  With this survey you can simply send your email contacts or Facebook friends a link, and you’ll get easy-to-read feedback (I’m talking graphs) on the questions you ask.  It’s now easier than ever to turn your friends and colleagues into a virtual focus group!

I’ll use the example of when I was trying to decide on a logo for My Local Mountain to show how the process works, but you can really use it to get feedback on virtually anything:

First, go to and create an account.

My Local Mountain LogosMy Local Mountain questions

There are a few different ways to set up the questions for your survey.  The example above uses the top question as an image.  Note that I made subheadings and put all images into one image.  You can do this by inserting each image into a powerpoint document and saving the slide as a JPEG, or, if you’re savvy, using PhotoShop.

Selecting Image File Photo

For the bottom question I used “Multiple Choice (Only One Answer)” for the question type, and “Display Choices as Buttons (1 column)” for the display format:

multiple choice photo

Finally, I found that it helps to make two pages, one for the survey, and one thanking the user for their feedback.  Why?  Because if someone clicks “done” from the first page, Survey Monkey sends them an ugly prompt about how they can make their own survey.   Don’t worry, your survey data is recorded each time they click “next” on the first page.  Its also more personal to have a ‘thank you’ page.

Thank you page screenshot

When you finish creating your survey, Survey Monkey gives you a link to easily share your survey with friends:

sharing link image

Once you’ve conducted your survey, its time to analyze the results.  Survey Monkey displays this information in a friendly way.  To analyze your results, click on “Analyze” from within the “My Surveys” section:

analyze link image

Now you can see which logo was most popular:

graph image

You can see an example of my survey at:

Please note: I have no affiliation with Survey Monkey.  They are just one service that I’ve tried and have found to be the easiest.  If you know of other online survey creators, please leave them in the comments section :)

  • Andrew

    Online surveys are a great way to gather opinions.

  • vineeth

    Very nice blog post. It gives more information about outsourcing :)

  • Austin

    @Andrew and @Vineeth: Thanks for the comments! Yes, online surveys are great! I can’t count how many times I have written long emails titled: “What do you think about this?” It would have been much easier to just send out a link to my survey.

  • Arunprasanth

    great site.good work done surveys are great!

  • biby1991

    I like this article. This is brilliant. Thanks for this.

  • Austin

    Thanks Biby, I’m glad you enjoyed it :)

  • IT Outsourcing

    yeah, thinking about what’s best for the company is very time consuming. it causes pain in your body and head. good thing that you are able to arrive on that can kind of solution. it is now easy to know the viewer’s feedback and the ratings. nice!

  • Anonymous

    Totally agree. It’s now easier than ever to get feedback, fast.